OWNRIGHT
A complete 360 rebrand, web design, and content and illustration library, spanning AI art direction, short-form video, and hand-made illustrations across product and marketing surfaces.
Services
Identity · Signage · Web
Industry
Legaltech · Proptech
Year
2024
Deliverables
360 brand refresh
illustration library
positioning statements
VIDEO content library
Formerly Doormat, Ownright underwent a complete rebrand to better position itself for a younger, tech-savvy customer and reflect its evolving product. In 3 months, Mateo worked with leadership in-house to form positioning statements, create messaging guidelines, and build a visual identity and marketing design system to support it.
As the brand evolved, Mateo worked with illustrators and our head of video to build a robust illustration library for web and product, and create compelling short-form video content for paid channels.
Within a year, Mateo created a complex visual identity, content system, and narrative that allowed the business to grow considerably.
↳ LOGOMARK ITERATIONS - OWNRIGHT
6M+
organic impressions in 6 months
30+
Monthly new referrals through content
100+
short form videos created
↳ PRODUCT IMAGERY + AI SUPPORTED ART DIRECTION
Art Direction
Character sheets, 3D objects, and editorial art all created with Flora and Midjourney. Used to create unique, ownable mockups, diverse models, and beautiful, editorial settings that showcase the product experience on mobile and desktop.
Illustration
We hired talented illustrator Maria Konash to create a unique and robust illustration library to be used across web, product, and marketing surfaces.
Marketing UX & Web Design
Equipped with a beautiful new brand identity, marketing design system, illustrations, and AI imagery, we built a robust marketing website, complete with financial tools, a rebranded blog catalogue, and complete component library.
Built entirely within the constraints of Contentful, in collaboration with the engineers at Ownright.
100+
Original short-form videos produced
30+
monthly leads generated through content
6M+
organic impressions generated
AI Editorial Art
We produced a large library of editorial art to supplement their blog and enrich the reading experience.