OWNRIGHT
A complete 360 rebrand, web design, and content and illustration library. Ranging from AI art direction, short-form video, and hand-made illustrations for product and marketing surfaces.
Services
Identity · Signage · Web
Industry
Legaltech · Proptech
Year
2024
Deliverables
360 brand refresh
illustration library
positioning statements
VIDEO content library
Formerly Doormat, Ownright underwent a complete rebrand to better position themself with a younger, tech-savvy customer and best reflect their changing product. In 3 months, Mateo worked with leadership in-house to form positioning statements, create messaging guidelines, and build a visual identity and marketing design system to support it.
As the brand evolved, Mateo worked with illustrators and video contractors to build a robust illustration library for web and product, and create compelling short-form video content for paid channels.
Within a year, Mateo created a complex visual identity, content system, and narrative that allowed the business to grow considerably.
↳ LOGOMARK ITERATIONS - OWNRIGHT
6M+
organic impressions in 6 months
30+
Monthly new referrals through content
100+
short form videos created
↳ PRODUCT IMAGERY + AI SUPPORTED ART DIRECTION
Art Direction
Character sheets, 3D objects, and editorial art all created with Flora and Midjourney. Used to create unique, ownable mockups, diverse models, and beautiful editorial-like settings to best situate the product experience for mobile and desktop.
Illustration
We hired talented illustrator Maria Konash to create a unique and robust illustration library to be used across web, product, and marketing surfaces.
Marketing UX & Web Design
Equipped with a beautiful brand new brand identity, marketing design system, illustrations, and AI imagery, we built a robust marketing website, complete with financial tools, a rebranded blog catalogue, and complete component library.
Built in entirely within the limits of Contentful and in collaboration with the engineers at Ownright.
100+
Original short-form videos produced
30+
monthly leads generated through content
6M+
organic impressions generated
AI Editorial Art
We produced a large library of editorial art to supplement their blog and enrich the reading experience for readers